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ContactWise® CRM for Continuing Education

With rising student expectations, constrained budgets and advancing competition, continuing education organizations must be able to better plan, market, sell and serve all potential customers. To do this, institutions must gain a better knowledge of customers through data collection and use it to create more personalized marketing campaigns.

Continuing education institutions are using the ContactWise CRM solution to make their organizations more efficient and cut marketing and administrative costs with reduced work time.

University CRM with Continuing Education University CRM with Continuing Education

Members of your organization can benefit in the following ways:

Executive Management CRM

Executive Management

  • - Leverage existing IT infrastructure with an integrated, turn-key CRM solution
  • - View pipeline reports to identify areas of subpar or exceptional performance
  • - Investigate, identify and capitalize on highest-payback marketing prospects and opportunities
Continuing Education Staff CRM


  • - Store all important customer, enrollment, and student correspondence
  • - Generate easy to run reports for executives
  • - Save valuable time and energy for continuing education staff
CRM to improve staff efficiency

Continuing Education Managers and Staff

  • - Ensure all contact and account information is always current
  • - Capture potential revenue / profit dollars that hinge on contact information from prospective students
  •   and organizations
  • - Guarantee improvement in staff efficiency and productivity

Benefits of ContactWise CRM for Continuing Education

Continuing Education CRM Alumni, Donor, Fund Raising, CEU Tracking
  • - Track, record and store educators' feedback, fund raising information, continuing education
  •   training hours/credits, etc.
CRM Contact Management
  • - Manage student, faculty, professor and other staff information
  • - Plan and measure student recruitment and supporter donations
  • - Improve prospect, student, alumni, and affiliate relationships
CRM reporting Reporting
  • - Generate reports for history, event activity, opportunity, or contact information to better manage
  •   department or faculty performance and records
Calendaring Calendaring
  • - Easily manage events/tasks with students, alumni, donors, professors and other staff with
  •   integrated scheduling through GroupWise® or Outlook® calendaring systems
CRM Increase Communication
  • - Easily track email correspondence, phone calls, and other interactions
  • - Integrate your email client (Outlook, GroupWise, etc.)
  • - Send personalized email messages to hundreds or thousands of contacts simultaneously

How can ContactWise Help My Institution?

  • Provides a 360 degree view of student and faculty information
  • Increases marketing communication and velocity from the college or university
  • Better tracks and manages school, department, or faculty performance
  • Allows more efficient communication among faculty members eliminating the need for extensive email communication
  • Maximizes the institutions ability to track, report, and gather information on opportunities and contacts
  • Eliminates the paper process of certifying faculty members and other career related activities
  • Increases student enrollment
  • Retains students by developing stronger relationships

University CRM with Continuing Education information PDF Product Overview PDF